It pays to read the mice type

How many times are we told to "read the fine print" versus how many times we actually do?

Well, here's a case where someone did, and it paid off bigly:


Which turned out to be quite providential:

"We estimate that less than 1 percent of travelers that purchase a travel insurance policy actually read   all of their policy information — and we’re working to change that.”

That's nice, but how, exactly?

So glad you asked:

"[T]he first person to email the company and mention the fine-print contest [will] win $10,000."

And so she did, and so she did. 

Mazel tov!

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