UnMarketing
By:Scott Stratten,Alison Kramer
Published on 2012-01-26 by John Wiley & Sons
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is |marketing,| then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old |Push and Pray| rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! |[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!| —Famous author who hasn't read this book |This book has a great amount of words.| —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial |This book is the greatest business book in the world, besides mine.| —Author who only gives testimonials to people who give him one in return
This Book was ranked at 23 by Google Books for keyword Mortgage.
Book ID of UnMarketing's Books is qUqUYvPLXe0C, Book which was written byScott Stratten,Alison Kramerhave ETAG "MmsoAzYS5xw"
Book which was published by John Wiley & Sons since 2012-01-26 have ISBNs, ISBN 13 Code is 9781118288412 and ISBN 10 Code is 1118288416
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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Book was written in en
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