UnMarketing
By:Scott Stratten,Alison Kramer,Alison Stratten
Published on 2016-10-10 by John Wiley & Sons
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is |marketing,| then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old |Push and Pray| rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more.
This Book was ranked at 32 by Google Books for keyword Mortgage.
Book ID of UnMarketing's Books is DqfmDAAAQBAJ, Book which was written byScott Stratten,Alison Kramer,Alison Strattenhave ETAG "Z87PC7lS/Og"
Book which was published by John Wiley & Sons since 2016-10-10 have ISBNs, ISBN 13 Code is 9781119335009 and ISBN 10 Code is 1119335000
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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